About Us

Welcome to the world of Straps & Co! Straps & Co was founded on a passion for design, quality, and affordability.

Before I started Straps & Co, I bought our initial set of Apple Watch straps from Apple. Yes the quality was world-class, but I was also overpaying. It was then that I asked myself, could I design world-class Apple Watch straps at a third of the price? Could I develop watch bands with high-quality material and precision manufacturing, while still being affordable to fellow Apple Watch owners everywhere? With this in mind, I created Straps & Co.

Our products are absolutely the best out there on the market. World-class designers curate each product with soul and precision.

We understand that trusting a brand for products you’ll use everyday is a big deal. Many brands take this privilege for granted; I can promise you, we will not. If there’s any questions or concerns you have about any product of ours, please do not hesitate to reach out.

Your satisfaction is our number one priority and we're incredibly grateful for the thousands of happy customers who have made this all possible.


Founder, Straps & Co.